The Love of Drifting: James Deane Captures the Hearts of Fans
In the high-octane arena of Formula DRIFT, 2024 stands out as the year James Deane captured his record-breaking fourth PRO Championship title and the hearts of fans worldwide.
After a thrilling season filled with challenges, victories, and a relentless pursuit of excellence, Deane proved why he’s a master of his craft. His journey is powered by a love for drifting and Pennzoil under the hood.
Deane’s story is a testament to his deep commitment to drifting, competition, and the pure joy of driving. His dedication to the sport and drive for success have shaped a career that continues to inspire both fans and fellow drivers alike.
James Deane engages with young fans at World Wide Technology Raceway in St. Louis.
Deane’s passion for drifting was sparked early. He grew up in a motorsports-driven family in Ireland, where his father built rally cars and his brothers raced. At just 10 years old, Deane attended his first drift event—a pivotal moment that ignited a passion. From there, he dedicated countless hours to honing his skills through practice, racing games, and real-life competitions once he came of age.
The 2024 Formula DRIFT season marked a defining chapter in Deane’s career. Building on lessons from previous seasons, he showcased unparalleled precision and consistency, cementing his legacy in the sport. His efforts paid off with consistent podium finishes throughout the season, culminating in his fourth Championship-clinching win at Irwindale Speedway, making him the first driver in Formula DRIFT history to receive this accolade. The achievement was a testament to his passion and persistence, solidifying his place as one of the sport’s most accomplished drivers.
With Pennzoil Platinum® technology powering his car, Deane achieved strong performance under extreme conditions. This partnership exemplifies the seamless synergy between driver, machine, and Pennzoil’s innovation.
James Deane powers through a high-intensity drift in his AutoZone Ford Mustang RTR Spec 5-FD.
Competing across continents—from Europe’s cooler climates to the heat of U.S. tracks—has shaped Deane’s adaptability and resilience. The challenges of travel, varying conditions, and different tracks have further refined his skills and solidified his reputation. Deane’s genuine connection with fans further sets him apart, fostering lasting bonds through his shared love of the sport.
Drifting is more than just a sport for Deane; it’s an integral part of his identity. This passion drives his commitment to inspire the next generation of drivers, encouraging them to practice, ask questions, and dedicate themselves to growth. His philosophy aligns seamlessly with Pennzoil’s Long May We Drive campaign, emphasizing the journey, the joy of pushing limits, and the celebration of driving’s unique spirit.
James Deane celebrates on the podium after a win at World Wide Technology Raceway in St. Louis.
As Deane reflects on his 2024 championship season, his focus is already on the road ahead. Every race presents an opportunity to grow, compete, and share his love for drifting with the world. From his early days in Ireland to his triumphant 2024 Formula DRIFT championship, Deane exemplifies the passion and precision that define drifting. With his eyes set on the future, one thing remains certain: Long May We Drive. Stay connected with James Deane and his journey by following him on Instagram and X. And don’t miss the latest updates on Pennzoil’s unwavering support of motorsports excellence by following along on Facebook, X and Instagram.
Long May We Drive!